Free swipe file
Every entry is a reusable structure plus three worked examples from completely different businesses, so you can watch the same skeleton carry a SaaS founder, a dentist and a bakery without changing shape. Open a hook to see it filled in. Swap the slots for your own.
A hook is a structure, not a script. The structure earns the first two seconds. What you put inside it is what earns the sale.
Choose the hook that matches the idea, proof, objection, or founder story you actually have.
Keep the opening line intact. Swap only the (slots). The moment you paraphrase the structure, you lose the thing that made it work.
Replace broad language with the exact words your customers use on sales and customer calls.
Never publish an implied client result unless you can verify it. One unverifiable claim costs more than the hook earns.
End acquisition-focused pieces with one clear next step. For us that is: book a Strategy Call.
The villain is obscurity
This swipe file solves the blank page. It does not solve the harder problem underneath it: the fact that your best thinking still lives in sales calls, private documents, and your own head. That is what the Founder Funnel System installs.
For founders and CEOs with a proven offer and weak market visibility.
A hook only works if it is pointed at something. These are ours, as a worked example of the four lines every business needs. Write your own before you use a single hook in here.